We specialize in driving breakthrough success through brand-to-demand strategic outreach.
MGI was founded to help value-driven, long-term-focused businesses thrive in North America by bridging cultural and market gaps while creating breakthrough opportunities and positive market impact for companies.
We empower brand-to-demand sustainable growth through strategic market positioning, cross-cultural consumer engagement, and high-impact outreach initiatives. Our approach ensures that brands not only establish a strong presence but also resonate deeply with their target audiences, fostering long-term loyalty and market influence. By leveraging deep industry insights, localized expertise, and an extensive network, we help businesses expand their reach while maintaining authenticity and brand integrity.
How do we define
"Good Impact"?
Authentic strategies, designed to drive real market impact.
Rooted in community, built to create lasting local
demand.
Stewarding success - every step of the way
- uniquely for your brand.
Real.
Local.
You.
Our Services
Strategic Discovery Package
Strategic Outreach
Package
Awareness Campaigns & Events
Is your team too focused on operations to seize new growth opportunities?
As businesses scale, internal teams often become overwhelmed with day-to-day operational priorities and fulfilling existing commitments, leaving little capacity to focus on external expansion opportunities.
That’s where we come in. Brand-to-demand Strategic Outreach is the key to unlocking new growth opportunities. Our service acts as a bridge between your internal resources and the untapped potential outside your organization. By taking on the non-operational yet mission-critical tasks of strategic outreach, stakeholder engagement, and market expansion, we enable your team to focus on core business priorities while ensuring that your external growth—whether through forging partnerships, attracting key investors, securing high-value collaborations, or unlocking new market opportunities—achieves breakthrough success.
Meet Shan Tao
Our Founder & CEO
Shan is a dynamic leader with a proven track record in driving business growth, cultural initiatives, and technological innovation. In her corporate career, she rose from translator to CEO in just six years, successfully leading a diverse multicultural team through COVID challenges and steering the company to remarkable growth in 2023. Her strategic vision, including the launch of a successful consumer product, revitalized a key product line of a 50-year-old Canadian company, transforming it into a thriving B2C brand with an impressive 4X revenue increase.
As the Founder of MADE GOOD IMPACT INC. (MGI), Shan empowers business owners to navigate cultural and market challenges. Leading a team of industry experts, she delivers strategic roadmaps, brand elevation strategies, and innovative marketing solutions that bridge cultural gaps and drive long-term, value-driven market success.
She also serves as a Director at the Toronto Spring Festival, a non-profit organization where she helped the Initiator turned the vision of the city’s first-ever Chinese New Year Fireworks Celebration into reality. This historic event at Toronto City Hall’s Nathan Phillips Square attracted 30,000–50,000 attendees from the Chinese diaspora and diverse communities, creating an unprecedented moment of cultural unity and celebration.
Passionate about collaboration and innovation, Shan values authentic partnerships and is committed to creating lasting positive impact. Her leadership at MGI is dedicated to helping businesses unlock new opportunities and achieve sustainable, meaningful success.
Our Clients & Key Impacts
Strategic Outreach
& Awareness Campaign Package
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Historic Milestone
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Massive Community Engagement
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Unprecedented Media Coverage
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Strong Government & Stakeholder Recognition
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Economic & Brand Impact
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Cultural Legacy & Future Growth
Strategic Outreach Package
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Cross-Market Engagement
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Industry Networking & Brand Awareness
Strategic Discovery Package
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Strategic Roadmap Audit
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Organizational Audit
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Digital Audit
Awareness Campaigns & Demand Generation
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Social Media Growth
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Brand Affinity & Awareness Campaign
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Sales Growth
Strategic Discovery Package
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Strategic Roadmap Audit
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Visual and Naming Audit
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Sales/Tradeshow Presentation Audit
An epic win! We couldn’t have achieved this breakthrough impact without Shan and MGI!
Blur Wu
Chairman of Toronto Spring Festival
Case Studies
#1
First Spring Festival (Chinese New Year) Fireworks Celebration at Toronto City Hall’s Nathan Phillips Square.
30K-50K
Attendees from the Chinese diaspora and diverse communities, creating an unprecedented moment of cultural unity and celebration.
39
11 English and 28 Mandarin local and international media outlets covered the historic celebration.